The Back-Office for Dental Practices — TradesDen
Call Us — 647-584-7766

For Dental Practices — North America & Beyond

Your 10 AM just
no-showed.

Your recall list
has 340 patients
who haven't visited
in 18 months.

TradesDen handles new patient capture, after-hours enquiries, appointment reminders, and review growth — without touching your existing systems or disrupting how your practice runs.

HIPAA & PIPEDA compliant option available. No PMS migration required.

$8K–$15K

lifetime value of a new dental patient — lost when your after-hours enquiry goes unanswered

47%

of new patient enquiries come in outside business hours — when most practices don't respond

$400–$600

average revenue lost per no-show — unrecoverable chair time your practice can never get back

Sources: ADA, PatientPop, Dental Economics. Numbers illustrative — your practice numbers may vary.

The Reality

Three places your
practice is losing
revenue quietly.

None of this is because your clinical work isn't excellent. It's because the business of running a practice demands the same attention as the dentistry itself — and most of it happens before and after the patient is in the chair.

01 — After Hours

$8K+

The new patient who called at 7pm.

They reached your voicemail, didn't leave a message, and booked the clinic that texted them back in under a minute. They weren't your patient for even 30 seconds — but they would have been for life.

02 — No-Shows

$500/chair

The 10am that went cold.

No reminder system means no warning. An empty chair at 10am on a Tuesday isn't just lost revenue — it's a fixed cost with zero return. Three no-shows a week is $1,500 you never recover.

03 — Recall Leakage

300+ patients

The recall list nobody's working.

Every practice has a list of patients who haven't been in 12–18 months. Most of them aren't gone — they're just waiting to be asked. Nobody's asking, so they book somewhere closer to where they moved.

The Solution

Two ways we work
with dental practices.
Both are fully managed.

We don't ask you to switch software, train your team, or change how your practice runs. We work around your existing systems — or integrate with them when you're ready for more.

Standard — No PMS Required

New patient capture,
reviews, and recall.
Works from day one.

No integration with your PMS. No access to patient records. No compliance overhead. Works alongside whatever systems you already use — Dentrix, Eaglesoft, Curve Dental, or anything else.

  • Every missed call or after-hours web enquiry gets an instant SMS response — under 60 seconds
  • New patient booking link sent automatically — they schedule themselves
  • Appointment confirmations and reminders for newly booked patients
  • Post-visit Google and Facebook review requests — automated and timed right
  • Recall reactivation from a simple CSV export from your PMS — no direct integration required
  • Lapsed patient win-back sequences at 12 and 18 months
Start with Standard — 647-584-7766 →

Works on any TradesDen plan. 14-day free trial, no credit card required.

HIPAA & PIPEDA Compliant

Full appointment
lifecycle — compliant
and fully managed.

For practices that want automated reminders for all appointments, deeper recall management, and two-way patient communication — with full HIPAA and PIPEDA compliance built in from the ground up.

  • Everything in Standard
  • HIPAA-compliant data handling — signed BAA with your practice before any data is touched
  • Automated appointment reminders for all patients — pulled from your PMS via secure export or integration
  • Two-way SMS for appointment confirmations and rescheduling
  • Full recall campaign management across your existing patient list
  • Encrypted data storage — no PHI retained beyond what's needed to send the message
Ask About Compliance Plan →

Compliance plan pricing discussed on setup call. Requires a one-time BAA signing — we handle all paperwork.

Day to Day

What's happening in
your back-office
while you're with patients.

Every step runs automatically. Your front desk doesn't manage it. You don't manage it. It runs in the background while you focus on the chair.

01

New patient calls after hours

They reach your voicemail — but before they hang up, they get an automatic SMS with a new patient booking link. Under 60 seconds. They book themselves before they find another clinic.

All Plans
Standard & Compliant
02

Web form enquiry submitted

Someone fills out your "request an appointment" form at 11pm. A confirmation goes out immediately with a booking link. A follow-up goes out 24 hours later if they haven't booked. No manual work from your front desk.

All Plans
Standard & Compliant
03

Appointment reminders go out

For newly booked patients, reminders go out automatically 48 hours and 2 hours before the appointment. For existing patients on the compliance plan, reminders pull from your PMS data — no manual entry.

Compliant Plan for existing patients
Both Paths
04

Post-visit review request sent

After every completed visit, a review request goes out — timed 2–4 hours post-appointment when satisfaction is highest. Happy patients get routed to Google. Concerns get routed back to you privately before they become a public review.

All Plans
Standard & Compliant
05

Lapsed patient reactivation runs

Patients who haven't booked in 12–18 months get a warm reactivation message — not a mass blast, a personalised touch. Most come back. Some refer someone. Either way, revenue you weren't chasing starts coming in.

All Plans — via CSV export from your PMS
Standard & Compliant

HIPAA & PIPEDA Compliance

What compliance
actually means
for your practice.

The compliance plan isn't just a checkbox. It's a full data handling framework — built so your practice is protected and your patients' information is handled with the same standard of care you bring to their treatment.

A BAA (Business Associate Agreement) is signed between TradesDen and your practice before any patient data is accessed
All patient data is stored in a HIPAA-compliant environment — encrypted at rest and in transit
We only store the minimum required: name, phone number, appointment date. No clinical records, no treatment data
Data is deleted on a rolling basis — we don't retain what we don't need
You receive a data handling policy document specific to your practice before go-live
PMS integration scoped on a per-practice basis — we work with Dentrix, Eaglesoft, Curve Dental, and others
Discuss Compliance — Book Time

Standard Path — Start Here

No compliance overhead required to get started.

The Standard path handles new patient capture, reviews, and CSV-based recall campaigns without touching your PMS or storing any PHI. Most practices start here and see results within the first week. The compliance plan is available when you're ready for more.


Compliance Path — When You Need More

Full appointment lifecycle management — HIPAA ready.

When your practice needs automated reminders for all existing patients, two-way SMS, and deeper PMS integration, we move to the compliance plan. One conversation, one BAA signing, and we handle the rest. You don't need your own IT team to make this work.

What Stays the Same

Your systems don't
change. Your team
doesn't change.

TradesDen runs in the background — invisible to your patients, invisible to your team, and invisible to you. Until you check and see what's been happening while you were with patients.

Keep your PMS

Dentrix, Eaglesoft, Curve, Dolphin — whatever you run, keep running it. We work alongside it. No migration. No parallel system. No retraining your front desk on new software.

No extra work for your team

Your front desk doesn't manage TradesDen. We run it. The only thing that changes is what lands in their lap — which is less, not more. Fewer calls to return. Fewer reminders to send manually. Fewer no-shows to handle.

One setup call, then nothing

We gather your details in one 30-minute call and configure everything. From there, your back-office runs without you. No check-ins required. No reports to review. Just results in the background while you focus on patients.

Ready to See It?

Your next new
patient is calling
after hours.

Call the number below. You'll reach our back-office live — that's the product running in real time. No presentation. No lengthy demo. Thirty seconds and you'll understand exactly what your new patients experience when you don't answer.

647-584-7766

Takes 30 seconds. No commitment required.

What happens when you call

  • You experience the back-office live — the actual product, running right now
  • If it sounds right, book a 15-minute call with a real person
  • We discuss Standard vs. Compliance path based on your practice's needs
  • One setup call, 30 minutes — we configure everything
  • Your back-office is live within the week. New patient capture starts immediately.
Book a 20-Min Practice Call

14-day free trial on Growth and Expansion plans. No credit card required.